The Case for Trust-Building as a Small Business (It’s Not Just for The Big Guys!)

There is a strong link between trust and prosperity. In fact, when trust levels are high, businesses tend to grow faster. According to McKinsey and Company, Harvard Business Review, Forrester Research and many other reputable organizations, trust is the connecting fabric upon which innovation and business success are built.

You might think that trust-building isn't all that crucial for small to medium-sized businesses (SMBs), but it is critical if you want to achieve your business objectives and keep your employees and customers happy. While you might not expect a technology company like Tekie Geek to discuss trust, we care about your business objectives and believe it is essential for your people, processes, and technology, as well as your long-term success.

Building trust is essential for any organization, whether it's a small business, startup ,or a Fortune 500 company. It gives employees the confidence to take chances and innovate, gives customers the confidence to buy from and collaborate with you, and gives partners the confidence to do business with you. But how do you create a foundation of trust from the start?

Leverage processes and technology

Building trust is not easy, and it often takes lots of time and effort to develop and nurture. Luckily, there are a few things companies can do to succeed.

Integrate technologies

Technology integration is one of the most important considerations for businesses today. Not only do neatly integrated technologies save time and serve as a reliable foundation, but they can also reduce friction within your company. Inefficient or incompatible technologies create chaos and confusion, slowing down workflows and damaging productivity.

If you take the time to select and integrate the right technologies into your company and processes, it can make all the difference in terms of organizational efficiency and success.

Deploy thoughtful processes

Thoughtful processes that take into consideration the overall user experience can reduce confusion and frustration and make it easier for employees to work for your organization. Friction arises when an individual’s expectations do not match the actual experience they receive. When this occurs, it can lead to conflict as people attempt to shift responsibility or blame onto others or the technology, as a whole.

Thoughtful processes can help ensure that everyone’s expectations are met, minimizing the chances of a conflict.

Secure data

When it comes to organizational data breaches, customers and employees are quick to lose trust in companies that can’t protect their private and very sensitive data. Implementing measures to secure your customer and employee data is one of the best ways to help rebuild trust. In doing so, you are not only protecting your customers and employees, but also your very important bottom line.

Volkswagen Group of America recently confirmed a data breach that occurred in 2021. The data breach, which affected approximately three million customers, resulted in the theft of customer names, email addresses and vehicle identification numbers. The company had to spend a ton of money on recovery, but how many SMBs can afford that if backed into that same corner? Not many, which is why most small businesses that suffer a data breach or ransomware attack without proper precautions in place prior to the attack, will wind up having to close entirely within just one year’s time .A heartbreaking situation and one that is oh, so preventable with the right IT partner.

 

What's more concerning is that the Volkswagen data breach is just the latest in a long series of cybersecurity incidents among large companies, with more to follow in the coming years undoubtedly, with small businesses actually being the #1 target for the majority of hackers, because of obvious reasons.

 

Choose the right partner

Since trust-building can be quite challenging for SMBs to handle alone, collaborating with a managed service provider (MSP) like us here at Tekie Geek is likely the best option. MSPs can help with tasks such as disaster recovery, compliance, cybersecurity and much more. Working with Tekie Geek will allow you to concentrate on your core competencies, safe in the knowledge that your customers' data is secure.

 

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