Our Most Popular Managed Services

If you need help deciding what services are best for your business let us know.


 Popular Services
 (347) 830-7322



Tekie Geek Blogs

Social Media Pros and Cons

Social Media Pros and Cons

As a technology, social media has been a revelation for individuals and businesses, alike. From a technology management perspective, it also has produced a lot of wasted man-hours over that time. Today, we will look at the pros and cons of social media for the small and medium-sized business, and how to get so the use of it is a net-positive position for your company.

If a business owner was to sit and consider the beneficial characteristics of social media for their business it wouldn’t take long to ascertain that the main draw of the technology is that the people that buy the product or service (or would buy it) are on social media. No matter what type of advertising the organization has done up until now, having access to the people that would be interested in the offerings is a massive win. With over 50 percent of adults actively using multiple social media sites, any business has an opportunity to access their customer’s attention, a revelation for the modern business.

Another benefit for the use of social media is the nature of social media itself. Being able to understand what people like/dislike, products they will/won’t buy, and services they will/won’t subscribe to can help an organization alter their offerings to make them more attractive; or, at the very least, give marketers a strategy about how to go about presenting their offerings on social media.

Finally, while social media is free, per say, businesses that use it typically pay to advertise or promote the content they share. It gives any business the ability to target their marketing investments to touch the people that would most likely be interested in a product or service. This provides a litany of benefits including:

  • Knowledge about customers/prospects
  • Interaction with customers/prospects
  • Increased traffic to a company website or store
  • Increased sales leads (and therefore increased sales)
  • Promotion of a business’ authority
  • Promotion of a business’ willingness to help others
  • And many more

While this technology is largely divisive for individual, for the modern business using its benefits only serves to benefit the entire business.

The use of social media is not all good for a business, however. While it does give the business a platform to interact with customers, customers are still people and some of them will frustrate marketers. What’s worse is that since social media is constantly evolving, it is not always easy to ascertain whether or not the practices in use are working until they do.

Another problem with social media is that tracking its ROI takes a lot of time. The idea is to be more accessible by the average customer, but since this theory only provides a business with marginal success most of the time, they have to be able to measure how well their social media investments are tracking. If a business lacks a concrete strategy in which to use the platform, it may see their return off their social media investments plummet, which often leads to social media neglect. With 92 percent of millennials expecting every business to have a Facebook presence, not having one can actually be a major problem.

Finally, the worst part of social media for any business is the cost they see in a loss of productivity. Over three-quarters of all SMB employees use social media. That is a massive number. If the average user spends 15-to-30 minutes a day looking at their social accounts, whether that be scrolling down their Facebook, Twitter, or Instagram walls, or watching a funny video on YouTube, they are costing their companies a lot of money. Furthermore, nearly one-third of U.S.-based SMBs have had to deal with malware propagated via social media.

Today, there are two schools of thought on the distraction. One is that since everyone uses social media, that some businesses have begun to give their staff social media breaks, where they are allowed to do what they have to do online. The other, and much more prevalent view is that using social sites on company time is akin to theft. From the employer's perspective, even if their employees only use social media for five minutes - that five minutes multiplied over 200+ working days per year is a whole lot of distraction. With more and more studies showing that it takes time after being distracted to get back focused again, that’s a lot of time and potential cost incurred by the company for something seemingly minor. If this theory is to be believed, then employees are costing companies thousands or even millions of dollars every year, by just being on social media.

How to Manage Social Media Use
Obviously, the people that manage and use your company’s social media need to have access to it. Since it is a big portion of these people’s jobs, and important to your business’ online success, blocking social media across the network isn’t an option. If you are one a business owner that believes that you are missing out on significant revenue as a result of your workers addiction to social media sites, you have options.

You can try and implement a soft ban, which entails not allowing these sites access on any company-owned device. This would still allow your staff to utilize their personal devices to use their social sites. This could reduce the amount of distraction on your team.

Another option would be to put a complete ban on social media (except for essential employees). While this would be the most effective at avoiding wasteful social media-related behavior, it could also backfire on you. Many of today’s workers don’t feel complete without access to their social accounts and would quickly become disgruntled if they had access to social media one day, and had it blocked the next. This strategy is one that may work best in a workplace that has a limited amount of workers, since you would probably be more apt to be involved in your company’s social media use.

Whichever strategy you choose, you will need technology that allows you to control website access. A content filtering solution allows IT administrators to whitelist and blacklist websites per user, giving any organization the ability to control what their staff can access and what they can’t. For more information about acquiring a content filtering solution, or any other software solution that can help your business be more profitable, contact Tekie Geek today at (347) 830-7322.

Defining the Different Types of Collaboration
Technology Basics: SSID


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Friday, February 15, 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

Identity Theft Software License Devices PowerPoint Windows 8 computer repair Gmail Emergency Cost Management Legal email scam managed it services Proactive IT Big Data Spam Windows Excel Hiring/Firing Miscellaneous Thank You Samsung computer support firms Comparison BYOD Google Calendar Staten Island IT support Microsoft Customer Resource management Piracy Access Control Professional Services Service Level Agreement CryptoLocker Antivirus Efficiency Best Practice Vulnerability Drones Managed IT Services Patch Management Small Business ransomware attacks Music tech support Staten Isalnd Network Management Time Management tech support Staten Island Google Wallet Health Domains Office 365 iPhone PDF Recovery Displays SharePoint Fileless Malware Outsourced IT Managing Stress Virtual Desktop Hard Drive Office Tips Streaming Media Database Internet Websites Alert Flash Retail Mobile Device Management Gadgets Botnet Hackers Supercomputer Social Engineering Distributed Denial of Service Mobile Security Business Metrics Employer Employee Relationship Business Growth The Internet of Things Uninterrupted Power Supply Powerful Technology Solutions End of Support Television Firewall Network Congestion IT services NYC Office Content How To Cybersecurity Email Legislation Bring Your Own Device Notifications Encryption Telephone Systems Analytics Telephone Business Continuity News Company Culture Management Cache Software as a Service Cabling Bitcoin managed IT services NYC Data Protection Private Cloud Voice over Internet Protocol Windows XP In Internet of Things Cortana Lenovo Unified Threat Management File Sharing Vendor Mangement Business Motion Sickness IT support New York City Apps Hack managed IT services staten island Project Management Accidental deletion Wireless Technology Tablet IT Consultant Disaster Recovery Username Backup and Disaster Recovery eWaste Redundancy Networking Browsers Laptops Administration App Language CrashOverride Equifax Emails IBM Smartphones IT support firms Update data recovery Tablets Tech Terms Remote Monitoring Meetings Network Worker Laptop G Suite Vulnerabilities Tracking Audit Addiction Unified Communications computer support Staten Island Bluetooth end-user files Healthcare SSID Workplace Tips IT Services Specifications Budget Conferencing computer support NYC IT support Processors Downloads Social Media HTML Memory IT services New York City Processor Vendor Management Modem Public Cloud Help Desk IT consulting malware Hard disk Hosted Solution Unified Threat Management VoIP Business Computing Users Computer Malfunction Google Maps Virtual Reality Mobile Devices Accountants BDR Staten Island tech support IT consulting firms Customer Service Scalability Upgrade Hard Drive Disposal Downtime Hardware Solutions Microsoft Excel Printers Training Privacy User Tips Lithium-ion battery Staffing data loss Malware Computer IT services Staten Island managed services Corporate Profile Cloud Computing Safety Communication Google Docs Term Productivity Fake News Gamification Security Browser Trends Tech Support Start Menu Tech Term datto Settings Hacks Employer-Employee Relationship Information Technology Information Writing Automobile WiFi Mobile Technology Chromebook Blockchain Hosted Solutions Solid State Drive Paperless Office Ransomware Navigation Business Cards Cybercrime Education Securty Security Cameras Society Productivity Augmented Reality Advertising Android Mouse Bandwidth Work/Life Balance Holiday IT consulting NYC Outlook YouTube Hardware Reliable Computing Workers malware worms Word Scam Tech Printer data recovery Staten Island Telephone System Virtualization Data Management Law Enforcement Government Router Saving Time IT support Staten Islans Cloud computing Staten Island Mobile Device Sports Staten Island IT consulting Google Play Spyware Running Cable Medical IT IT support Staten Island LiFi Nanotechnology Cloud Managed IT Passwords Social Network Webcam Virtual Assistant Managed Service IT support NYC Black Market Backup Operating System Startup Innovation Website Google Disaster Data storage Artificial Intelligence Congratulations it support Robot Electronic Medical Records Remote Computing Going Green Administrator Smartphone computer services Software Managed Service Provider Multi-Factor Security Monitors Twitter IT Management computer services Staten Island Quick Tips Computer Care Printing Bookmark VPN communications Experience Social Hacker tech support Relocation Windows 10 IT Support staten island managed services managed services Staten Island Knowledge Download Tip of the week Data Analysis Vendor Search Cryptocurrency Proxy Server Entertainment Workstations Data Web Server Business Mangement Applications Microsoft Office Regulations Device security Digital Payment Google Drive Compliance Touchscreen Politics Money Cleaning Flexibility Password Staten Island computer support IT consulting company Phishing Managed IT Services Freedom of Information Directions Health IT Rental Service Technology Desktop Wi-Fi computer repair Staten Island Data Backup Visible Light Communication Screen Reader CCTV Mobility Telephony Business Management IT consulting firm Digital Machine Learning Cooperation Error Network Security Maintenance Internet of Things VoIP Banking DDoS Computing Infrastructure Microchip Computing Save Money today ’s organizations Collaboration Document Management computer support Hacking Tip of the Week IT consulting Staten island Server Two-factor Authentication History Deep Learning Wireless Travel Wireless Headphones Virus Apple Regulation Upload 3D Printing Taxes Windows 10 Best Practices Content Filtering Automation IT consulting Staten Island Computers User Tip SaaS Data Breach Tactics Documents Saving Money Monitoring Business Technology Evernote Data Security Facebook Access Text Messaging Multi-factor Authentication Physical Security

Newsletter Sign Up