Our Most Popular Managed Services

If you need help deciding what services are best for your business let us know.


 Popular Services
 (347) 830-7322



Tekie Geek Blogs

Social Media Pros and Cons

Social Media Pros and Cons

As a technology, social media has been a revelation for individuals and businesses, alike. From a technology management perspective, it also has produced a lot of wasted man-hours over that time. Today, we will look at the pros and cons of social media for the small and medium-sized business, and how to get so the use of it is a net-positive position for your company.

If a business owner was to sit and consider the beneficial characteristics of social media for their business it wouldn’t take long to ascertain that the main draw of the technology is that the people that buy the product or service (or would buy it) are on social media. No matter what type of advertising the organization has done up until now, having access to the people that would be interested in the offerings is a massive win. With over 50 percent of adults actively using multiple social media sites, any business has an opportunity to access their customer’s attention, a revelation for the modern business.

Another benefit for the use of social media is the nature of social media itself. Being able to understand what people like/dislike, products they will/won’t buy, and services they will/won’t subscribe to can help an organization alter their offerings to make them more attractive; or, at the very least, give marketers a strategy about how to go about presenting their offerings on social media.

Finally, while social media is free, per say, businesses that use it typically pay to advertise or promote the content they share. It gives any business the ability to target their marketing investments to touch the people that would most likely be interested in a product or service. This provides a litany of benefits including:

  • Knowledge about customers/prospects
  • Interaction with customers/prospects
  • Increased traffic to a company website or store
  • Increased sales leads (and therefore increased sales)
  • Promotion of a business’ authority
  • Promotion of a business’ willingness to help others
  • And many more

While this technology is largely divisive for individual, for the modern business using its benefits only serves to benefit the entire business.

The use of social media is not all good for a business, however. While it does give the business a platform to interact with customers, customers are still people and some of them will frustrate marketers. What’s worse is that since social media is constantly evolving, it is not always easy to ascertain whether or not the practices in use are working until they do.

Another problem with social media is that tracking its ROI takes a lot of time. The idea is to be more accessible by the average customer, but since this theory only provides a business with marginal success most of the time, they have to be able to measure how well their social media investments are tracking. If a business lacks a concrete strategy in which to use the platform, it may see their return off their social media investments plummet, which often leads to social media neglect. With 92 percent of millennials expecting every business to have a Facebook presence, not having one can actually be a major problem.

Finally, the worst part of social media for any business is the cost they see in a loss of productivity. Over three-quarters of all SMB employees use social media. That is a massive number. If the average user spends 15-to-30 minutes a day looking at their social accounts, whether that be scrolling down their Facebook, Twitter, or Instagram walls, or watching a funny video on YouTube, they are costing their companies a lot of money. Furthermore, nearly one-third of U.S.-based SMBs have had to deal with malware propagated via social media.

Today, there are two schools of thought on the distraction. One is that since everyone uses social media, that some businesses have begun to give their staff social media breaks, where they are allowed to do what they have to do online. The other, and much more prevalent view is that using social sites on company time is akin to theft. From the employer's perspective, even if their employees only use social media for five minutes - that five minutes multiplied over 200+ working days per year is a whole lot of distraction. With more and more studies showing that it takes time after being distracted to get back focused again, that’s a lot of time and potential cost incurred by the company for something seemingly minor. If this theory is to be believed, then employees are costing companies thousands or even millions of dollars every year, by just being on social media.

How to Manage Social Media Use
Obviously, the people that manage and use your company’s social media need to have access to it. Since it is a big portion of these people’s jobs, and important to your business’ online success, blocking social media across the network isn’t an option. If you are one a business owner that believes that you are missing out on significant revenue as a result of your workers addiction to social media sites, you have options.

You can try and implement a soft ban, which entails not allowing these sites access on any company-owned device. This would still allow your staff to utilize their personal devices to use their social sites. This could reduce the amount of distraction on your team.

Another option would be to put a complete ban on social media (except for essential employees). While this would be the most effective at avoiding wasteful social media-related behavior, it could also backfire on you. Many of today’s workers don’t feel complete without access to their social accounts and would quickly become disgruntled if they had access to social media one day, and had it blocked the next. This strategy is one that may work best in a workplace that has a limited amount of workers, since you would probably be more apt to be involved in your company’s social media use.

Whichever strategy you choose, you will need technology that allows you to control website access. A content filtering solution allows IT administrators to whitelist and blacklist websites per user, giving any organization the ability to control what their staff can access and what they can’t. For more information about acquiring a content filtering solution, or any other software solution that can help your business be more profitable, contact Tekie Geek today at (347) 830-7322.

Defining the Different Types of Collaboration
Technology Basics: SSID


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Friday, April 19, 2019

Captcha Image

Mobile? Grab this Article!

QR-Code dieser Seite

Tag Cloud

User Tips How To Managed IT Services Browsers Chromebook Data Management staten island managed services Paperless Office Legislation Google Calendar managed IT services staten island Printing Software Download SaaS Computers Unified Threat Management Webcam eWaste end-user files Microsoft Mobility Access Control Telephony Upgrade Experience Remote Monitoring Username Audit Bluetooth Hack End of Support Multi-Factor Security Cloud computing Staten Island Meetings Voice over Internet Protocol Cleaning Redundancy Tech Productivity Reliable Computing Staten Island computer support Virtual Reality Vendor Downtime Spam Samsung Ransomware Company Culture Health IT Antivirus Telephone System Content Filtering Business Technology Workplace Tips Banking Compliance computer repair Patch Management Proactive IT Automation Staten Island IT consulting IT consulting Staten island Relocation Emergency malware worms Desktop Tech Terms Microsoft 365 Directions Employer Employee Relationship Network Management Equifax Best Practice Passwords Business Metrics Flash computer services Vulnerabilities Network Security Streaming Media Language Accidental deletion Google Drive Data Breach managed services Managed Service Cache Start Menu History Education Television Hard Drive Big Data Search Password Mobile Devices IT support NYC Proxy Server Outlook managed IT services NYC Trends Google Docs Healthcare Managed IT Recovery Tip of the week Sports Telephone Systems Tactics SharePoint Data Analysis Applications Cortana 3D Printing Work/Life Balance Training Technology Solid State Drive Communication BDR Project Management Digital Payment Spyware Documents Augmented Reality Tech Term Customer Service Business Computing Monitoring datto Hacker computer services Staten Island Evernote Scalability Business Growth Google Service Level Agreement Retail Legal Multi-factor Authentication Windows 10 Access Visible Light Communication LiFi Error Android Web Server Privacy Disaster Recovery Customer Resource management Quick Tips Tracking email scam Maintenance IT Management Digital CrashOverride Gmail Physical Security IT consulting firms Computer Care Excel Disaster Alert Unified Communications Processors Nanotechnology Windows XP App Gadgets tech support Staten Island Settings Integration Windows 10 Uninterrupted Power Supply Managed IT Services IT consulting NYC Backup Content Malware Virtual Desktop computer support Staten Island Database Regulations Cabling Motion Sickness DDoS data recovery In Internet of Things SSID Robot Data storage Internet of Things Staten Island IT support WiFi Text Messaging IT support New York City Time Management Data Backup Devices Distributed Denial of Service Travel Internet Vendor Management Help Desk Wireless Upload Employer-Employee Relationship Securty Mobile Security Document Management Workstations Virtual Assistant Apps Processor Social Saving Money IT support Fileless Malware Tablets Notifications Save Money Hardware Solutions VoIP Scam Addiction Memory Tip of the Week Displays Specifications it support Screen Reader Browser Corporate Profile computer support firms Business Continuity Government Networking Business Mangement Electronic Medical Records Worker IBM Advertising Email Collaboration Supercomputer Remote Computing Workers IT support firms Conferencing Computing Infrastructure Update Hard Drive Disposal Taxes Hackers Microchip Hosted Solution Saving Time Windows 7 Lithium-ion battery Entertainment Monitors Microsoft Excel Mobile Device Management Laptops Management Safety Administrator Software License Machine Learning Cooperation Bitcoin Computer Flexibility Private Cloud Analytics Tablet Politics IT Services CCTV Law Enforcement Money Office 365 Holiday File Sharing Websites Microsoft Office Operating System Users News malware Hard disk IT consulting company Navigation computer support Budget Network Congestion ransomware attacks Managing Stress Printer Computing Office Freedom of Information tech support Wireless Technology Information Security Health Hardware Downloads Phishing Google Maps VoIP Windows User Tip CryptoLocker Startup Transportation Cryptocurrency Outsourced IT IT services NYC Website today ’s organizations PDF Firewall Business Touchscreen Rental Service computer support NYC Bookmark Administration Virtualization iPhone Fake News Hosted Solutions Staten Island tech support VPN Social Engineering Accountants Word Cybercrime Cloud Computing Piracy managed services Staten Island Running Cable Computer Malfunction Drones Botnet Writing Vulnerability Medical IT Business Cards Modem Social Media Efficiency Mobile Technology Two-factor Authentication Productivity Server Google Play managed it services Vendor Mangement Unified Threat Management IT consulting firm Information Technology IT consulting Staten Island YouTube Identity Theft Innovation Deep Learning Data Security Best Practices Gamification Data Protection Mobile Device Solutions Going Green data recovery Staten Island Staffing IT support Staten Islans Google Wallet Regulation Bandwidth Automobile Network Cybersecurity Mouse Smartphone Miscellaneous Printers Encryption Term Professional Services Social Network Hacking Apple Security Cameras BYOD IT services New York City Managed Service Provider communications Comparison Data Small Business Lenovo Twitter tech support Staten Isalnd Bring Your Own Device Cost Management Thank You Router Telephone Smartphones IT support Staten Island Business Management data loss Tech Support Laptop Hacks Wireless Headphones Cloud Wi-Fi Virus Black Market Device security PowerPoint Music Society HTML Windows 8 Emails Office Tips Domains IT consulting Hiring/Firing Software as a Service Facebook G Suite Knowledge Artificial Intelligence Powerful Technology Solutions IT Consultant Congratulations The Internet of Things computer repair Staten Island IT services Staten Island Public Cloud Backup and Disaster Recovery IT Support Blockchain

Newsletter Sign Up